This week, the Reserve Bank of Australia reduced the cash rate by 25 basis points to 3.85%, marking the second cut this year. This decision reflects growing confidence that inflation is under control, with underlying inflation dipping to 2.9% in the March quarter—within the RBA’s 2–3% target band for the first time in three years.
Major banks have responded by passing on the rate cut to customers, potentially providing some relief to mortgage holders. While the immediate impact on the property market may be modest, lower borrowing costs could encourage increased buyer activity over time.
In Perth, property stock levels remain tight, with REIWA reporting 4,744 properties for sale at 18 May 2025—a 1.1% decrease from the previous week and still 35.5% higher than a year ago. This limited supply continues to support property values, even as the pace of price growth moderates.
While the interest rate cut may offer a slight boost in buyer confidence, and stock levels remain tight across Perth, it can be tempting for sellers to assume that properties will ‘sell themselves’. But that’s not always the case. Even in a low-supply market, competition among buyers is strongest when your property is seen by the widest possible audience. Below, we share why maximising your marketing—including the humble signboard—can make all the difference.
Reaching Passive Buyers – The Power of the Signboard
We often hear the question: “Do I really need a signboard? Doesn’t everyone look online these days?” While online listings are crucial, a multi-layered marketing approach ensures your property reaches both active and passive buyers.
Recently, we sold a property to a buyer who lived just around the corner. She wasn’t actively searching online but noticed our signboard, called us, and viewed the property that afternoon. Within 48 hours, she made a full-price, cash offer. As she signed the contract, she remarked, “I wasn’t even looking to buy a house… but I’ve always loved that property. When I saw the signboard, I thought—I’d buy that.” And she did!
Passive buyers, like this one, may not be scanning property portals daily but are often ready to act when the right opportunity arises. They tend to be local, understand the area’s value better than many out of area, price-conscious active buyers, and are prepared to move quickly and pay a premium—often without extensive negotiation.
By combining professional photography, online listings, social media promotion, and traditional signboards, we ensure your property gains maximum exposure to all potential buyers.
If you’re considering selling or simply want to discuss the current market, we’re here to provide strategic advice tailored to your personal goals, needs and timeframe.
